Many skincare companies start with an idea and test it for months, but then fail to get the packaging right. Most packaging suppliers require a minimum order quantity of several hundred serum bottles before they are prepared to provide a reasonable price. Most packaging supply vendors require that you buy a minimum of several hundred serum bottles before they’re willing to offer a fair price. That’s the difference between what the product needs and what suppliers will give, which can derail a product launch altogether for a small batch founder. That’s where Custom Serum Boxes come in for smaller production runs and independent skin care brands are taking note.
A serum box is usually the first thing a consumer will see before taking a trial of the product. A plain, basic box implies that it’s not likely to be packed with good ingredients in the middle, regardless of how good the formula inside is. The first impression makes the difference and it will either get the customer to trust the brand enough to return for another purchase or they will never come back.
Why Do Indie Skincare Brands Struggle With Packaging Suppliers?
Price models for traditional packaging companies used to be based on bulk production. However, for several thousand units, the unit cost drops, but it does require the small brand to keep a stock of inventory that may not be sold for months. That’s tying up money that could go towards ingredients, testing, or marketing.
The answer to this problem is lower minimum order runs. A brand can order a handful of Custom Serum Boxes, evaluate their design and observe the reactions of users, and then order more or less as per actual user feedback rather than estimates. It was something that only bigger beauty brands could offer, but now it’s available for indie brands as well.
What Does Good Serum Packaging Actually Need to Do?
Concentrated, expensive formulas come in serum bottles. The box must be more than just pretty hanging on a shelf.
Preventing Breakage in Transit
Without the proper snug fit, glass dropper bottles are easily cracked. Serum Packaging Boxes with a well-made, tight internal insert will minimize the chance of leaks or breakage between the warehouse and the customer’s front door.
Standing Out on a Crowded Shelf
There are lots of similar looking bottles at beauty shops and in online shops. When a print is clean, the finish is defined and the design is based upon the brand, it is easier to attract a customer’s attention than that of a competitor.
How Should You Compare Printed Serum Box Manufacturers?
When purchasing Serum Boxes Wholesale, it is important to make a couple of direct enquiries before entering any contract:
- Does the manufacturer have a low MOQ without compromising on the quality of prints?
- Does the company do their own manufacturing or do they have to go via a broker first?
- Are they able to make Printed Serum Boxes that are detailed and uniform in color from one batch to the next?
Small companies should compare packaging companies based on their custom runs, such as Kwick Packaging, as they work directly with skincare brands.
Which Skincare Categories Depend Most on Strong Serum Boxes?
Great-looking packaging is essential for several corners of the beauty and skincare industry:
- You’ll need light-blocking boxes for vitamin C and retinol serums.
- Facial oils – Take advantage of snug inserts that won’t let bottles slide around during transportation.
- Anti-aging formulations – frequently employ high-quality finishes in order to command a higher price.
- If you are a subscription box brand, you require stackable Custom Serum Boxes for bulk fulfillment. For those brands that offer subscription boxes, you’ll need stackable Custom Serum Boxes for bulk fulfillment.
Every category comes with its own set of priorities and working with a manufacturer that knows skin packaging reduces time and saves on redesigning packages later costing a lot of money.
Is Kwick Packaging Among the Top Serum Box Manufacturers in the USA?
There are some brands that have established their reputation in the skincare and beauty packaging field. IPS Packaging has a wide range of rigid and flexible packaging for beauty brands of various sizes. ePac Flexible Packaging is a name that has been recognized for digital printing that can be undertaken without the long setup times that usually occur with shorter runs. Beyond these household brands, manufacturers with direct production and minimums have begun to make their mark in the world of indie skin care in search of flexibility and quality.
Final Thoughts
When it comes to packaging, skincare companies can no longer afford to be limited to Placid Custom Serum Boxes with minimums as low as 1,000; direct manufacturer pricing and crisp clear print quality are a real opportunity for small businesses to reach the competitive level of established beauty brands. A few years ago, a new serum would have had far fewer choices in realistic packaging options than it has today.
