Branded paper bags are kraft or white paper bags that have a restaurant’s logo, colors, and messaging on them that carry take out and/or delivery orders. A well-designed bag is more than a food carrier, it’s a marketing tool that will be seen by consumers in their homes, offices, and on the streets. Deli Paper is the provider of custom printed paper bags for restaurants who would like to make every take-out order strengthen their brand.

Why Is Your Takeout Bag a Marketing Channel?

A takeout bag will go further than nearly any other part of restaurant marketing. It’s transported in parking lots, offices and onto kitchen counters. It’s seen by others before the customer even opens it.

Most restaurant logos are printed out and that is it. The brands which get the most value use the bag as a miniature billboard. They create it to be noticed, to look great in pictures, and to make customers want to come back for more.

Well Designed Printed Paper Bags benefits:

Street visibility: People who don’t know your food will see the bold printed paper bags.
Repeat orders: It’s easy to reorder with the website, QR code or ordering link on the bag.
Social media exposure: A good-looking bag will be more likely to be featured in a customer’s photos and post.
Brand consistency: Coordinating your bags with wrapping paper, napkins and cups will give a uniform look.
Perceived quality: The customer is often making a determination of the meal based on what the order looks like upon arrival.

Paper Bags for Restaurant: Design Tips.

Maintain a large, eye-catching logo: Make sure the logo is large enough to be read from several feet away.
Design for kraft: Usually bold, high contrast designs are best as printed colors can look darker on natural kraft paper.
Detail: the custom printed paper bags can better show the full colors of the artwork and details.
Simplify the bag with one clear call to action: opt for one message, like ‘Order online’, with a QR code, instead of stuffing the bag with too much.
Print on two sides: Bags are viewed from various angles, so a second print area provides visibility.
Consider the picture: Consider where the bag will be placed when it is on display on a table.

Customization Options

The Deli Paper will assist you to create bags from your design that will work in real service:

Paper type: Select kraft for a natural and white for brighter printing.
Print coverage: Choose one logo, a two-sided print or a more complete print pattern.
Colors: Opt for one-color printing for cost savings or for more colors for more elaborate designs.
Bag styles: Choose either pick handled paper bags wholesale bags or flat bottom SOS bags depending on your order quantities.
Order volume: Go for a smaller run or wholesale paper bags for high volume takeout.

Frequently Asked Questions

Q: What is good to print on restaurant paper bags?

A: Most restaurants display their logo, brand color and one call to action like their website or QR code for ordering online.

Q: Is there a difference in colors between print on bags and print on kraft paper bags?

A: Yes. The printed colors may appear darker or muted because of the brown color of the kraft paper. Bolds and high contrast designs typically print best on kraft.

Q: For small restaurants is it worth the investment to have custom printed paper bags?

A: They can be, particularly if your business has a consistent takeout rate, as each order is an opportunity to highlight your brand.

Q: Is it possible to wholesale paper bags?

A: Yes. The Deli Paper is a wholesaler of paper bags and will often offer lower per bag prices when purchasing paper bags in bulk.

Q: What about the quality of my paper bag, is it the same as my other packaging?

A: Yes. Having a similar brand image for all bags, wrapping paper, and napkins helps to make your brand consistent.

Every Takeout Order is Brand Exposure.

Your takeout bag is seen by more people than your menu. Your restaurant can get noticed on every order that leaves your kitchen with branded paper bags from The Deli Paper. Provide a logo, design concept and monthly volume, we’ll make food packaging bags as work-wear as your meals.

Call: 832-900-9245 or send us an email: sales@thedelipaper.com to place an order.